My Snuggie Store was founded in 1998 in Maine by Gary Clegg. Clegg re-designed a sleeping bag with two arms so he could work more comfortably in his college dorm.
Today, Snuggies have become a phenomenon of pop culture. The company manufactures, designs, and sells a wearable type of blanket, intended to keep the person warm like a blanket, but with the ability to move more freely. The company sells a wide variety of colors and patterns, as well as recently introducing Snuggie Tails for children. Snuggie Tails are designed to look like fish, sharks, or mermaids and have “tails” that represent each animal.
My Snuggie Store is owned by the Allstar Marketing Group, which also sells numerous other items on television via infomercials. The company has headquarters in Hawthorne, New York.