While Ooshma Garg was still in college at Stanford, she created her first startup company, Anapata, which matched students seeking jobs with employers. During this time, Garg says that she relied on fast food, take out food, and other unhealthy meal choices due to a lack of time to make healthy, home-cooked meals.
Garg decided to create a new startup that would fill this niche. Trying a delivery service of pre-made meals did not appeal to her since the meals were usually cold and unappealing. She then tried a business model similar to Blue Apron, where clients assembled the meals themselves but also found that this was nearly as time-consuming as making them from scratch.
Gooble was founded. Garg took the middle of the road approach. Ingredients for meals are measured, chopped, and ready to assemble. Clients only need to mix ingredients as required and cook them. Gobble states that meals take a maximum of 15 minutes to go from fridge to table.
Gobble’s subscription service does cost more than some others, but for subscribers, time is more important than cost. Most reviewers found Gobble superior to other services.
Headquarters for Gobble are located in Palo Alto, California.