Caesars Entertainment was known as Harrah’s Entertainment until 2010, when that name was changed to Caesars Entertainment Corporation.
Harrah’s Entertainment was founded by William F. Harrah in 1937 as a small bingo parlor in Reno, Nevada.
Harrah’s became the first casino company to be listed on the New York Stock Exchange when it went public in 1973.
In 1980 Holiday Inn acquired Harrah’s, Inc., which at that time operated private residences, two hotel casinos, and the largest auto collection in the world, with 7,000 antique automobiles.
In 1990 Bass PLC acquired Holiday Inn’s hotel business. The Promus Companies was created to retain the remaining assets of the company, including the casinos. The company quickly began to open new casinos in Las Vegas, Mississippi, and Arizona.
In June of 1995 the company changed its name to Harrah’s Entertainment.
In 2005 the company completed the takeover of Caesars Entertainment, Inc. This merger made Harrah’s the largest gaming company in the United States.
Today Caesars Entertainment owns and operates more than 50 casinos, hotels, and seven golf courses under several brands. Caesars is #31 on the Forbes list of America’s Largest Private Companies, has 69,000 employees, and had $8.82 billion in revenue in 2011.