Former Green Beret Evan Hafer founded Black Rifle Coffee Company in 2014. Hafer states that he has always had a deep love for a variety of coffee flavors and was probably the only soldier in Iraq who received shipments of different flavored coffee packages.
The company sells Brazilian slow roasted coffees, mugs, stickers, shirts, and jackets. Hafer states that they hope to open 100 stores around the US via franchising in the next 5 years.
Hafer made news when he pledged to hire 10,000 veterans after Starbucks offered to hire 10,000 refugees. Black Rifle currently has 102 employees and a 50% veteran hiring rate.
The company says that it roasts more than 1 million pounds of coffee each year and has an annual revenue of $30 million after only 4 years in business.
Black Rifle Coffee is headquartered in Salt Lake City, Utah, and announced in April 2018 that they were investing $6 million in a roasting facility in Manchester, Tennessee.