Zulily was founded in 2009 in Seattle, Washington, by Blue Nile founders Mark Vadon and Darrell Cavens. The company is an online retailer of discounted brand name clothing, bedding, and other items for the home.
The company’s target audience is women and women with young children. Flash sales were common at the onset, but the company has cut back drastically in the number of flash sales advertised each week. There is a very strict return policy, which many customers appear to dislike, based on the number of complaints on the BBB website. Regardless, the company currently has an A rating at this time.
Zulily was acquired by QVC in August 2015 for $2.6 billion. Although the company had previously stated that they did not hold stock in warehouses, to shorten shipping delays, the company has begun to stock at least some of their more popular brands. In 2014, more than 50 percent of Zulily’s orders came from mobile phone purchases.