Rod Cuthbert founded Viator in 1995 after realizing that there was a huge market of online travelers searching for great deals on travel, tours, and vacation sites.
Cuthbert remained CEO of the company until 2014 when he sold it to TripAdvisor for $200 million, mostly in cash.
The company specializes in tours and attractions in countries around the world. Clients can book tours such as the Harry Potter Tour at Warner Brothers Studios in London to a nighttime helicopter flight around Las Vegas, or hit up the Luau at Paradise Cove, Hawaii.
Viator offers a full-refund policy for any venue as long as it is canceled within 24 hours of the date of the program.
In December 2021, Viator ran into some major competition when Expedia partnered with GetYourGuide.
Viator maintains a corporate office in San Francisco, California.
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