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Tupperware Brands Corporate Office

Tupperware Logo

 

Tupperware Brands was founded in 1946 as The Tupperware Company in Leominster, Massachusetts by Earl Tupper. The once-patented “burping seal” is a famous aspect of Tupperware, which distinguished it from competitors.

The company is perhaps best known for their home parties. Tupperware pioneered the direct marketing strategy.  The Tupperware home party allowed women of the 1950’s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the second world war, when women first began entering the labor market, all the while keeping their focus on home and family.  The party plan idea builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbors) and created an alternative choice for women who either needed or wanted to work.  Tupperware party invite

In 1958 Earl Tupper sold the company to Rexall in a $16 million deal. In 2005 the company’s name changed to Tupperware Brands Corporation to reflect diversification of the company’s product line.

In the 1950’s Tupperware parties became a symbol of suburban American life. The first home party outside of the US was held in Weybridge, England, in 1960. Tupperware spread quickly throughout Europe.

Tupperware ad

Tupperware discontinued selling in England and Ireland in 2003, stating that customers were no longer happy with the direct sales model.

Today the company sells household products and beauty under the Tupperware, Armand Dupree, Avroy Shlain, BeautiControl, Fuller, Nutrimetrics, NaturCare, and Swissgarde.

Armand Dupree Tupperware Perfume Bottle

Tupperware Brands trades publicly on the New York Stock Exchange under the ticker symbol TUP, is a member of the S&P 400, is #792 in the Fortune 1000, has 13,100 employees, and had $2.3 billion in revenue in 2014.

Tupperware selection

The company announced in May 2018 that they were pulling out of Israel. While no reason was given, it is thought that the regional headquarters in the Middle East played some part in this decision. An estimated 2,000 persons will lose their jobs due to this action.

Tupperware 4

Tupperware Brands

Tupperware Logo

 

Tupperware Brands was founded in 1946 as The Tupperware Company in Leominster, Massachusetts by Earl Tupper. The once-patented “burping seal” is a famous aspect of Tupperware, which distinguished it from competitors.

History

The company is perhaps best known for their home parties. Tupperware pioneered the direct marketing strategy.  The Tupperware home party allowed women of the 1950’s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the second world war, when women first began entering the labor market, all the while keeping their focus on home and family.  The party plan idea builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbors) and created an alternative choice for women who either needed or wanted to work.  Tupperware party invite

In 1958 Earl Tupper sold the company to Rexall in a $16 million deal. In 2005 the company’s name changed to Tupperware Brands Corporation to reflect diversification of the company’s product line.

In the 1950’s Tupperware parties became a symbol of suburban American life. The first home party outside of the US was held in Weybridge, England, in 1960. Tupperware spread quickly throughout Europe.

Tupperware ad

Tupperware discontinued selling in England and Ireland in 2003, stating that customers were no longer happy with the direct sales model.

Today the company sells household products and beauty under the Tupperware, Armand Dupree, Avroy Shlain, BeautiControl, Fuller, Nutrimetrics, NaturCare, and Swissgarde.

Armand Dupree Tupperware Perfume Bottle

Tupperware Brands trades publicly on the New York Stock Exchange under the ticker symbol TUP, is a member of the S&P 400, is #792 in the Fortune 1000, has 13,100 employees, and had $2.3 billion in revenue in 2014.

Tupperware selection

The company announced in May 2018 that they were pulling out of Israel. While no reason was given, it is thought that the regional headquarters in the Middle East played some part in this decision. An estimated 2,000 persons will lose their jobs due to this action.

Tupperware 4

Filed Under: Consumer Goods, Cookware, Corporate Office, Ecommerce, Headquarters, Housewares, Manufacturing Tagged With: tupperware brands address, tupperware brands corporate address, tupperware brands corporate office headquarters, tupperware brands headquarters, tupperware brands home office, tupperware brands main office, tupperware brands office address, tupperware brands office email, tupperware brands office fax, tupperware brands office phone, tupperware brands office phone number, Tupperware complaints, Tupperware corporate office, Tupperware customer complaint desk

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