Telebrands is the original creator of the “As Seen on TV” logo and the oldest existing direct response marketing company.
Ajit J. Khubani began Telebrands in 1983 as a recent college graduate when he began selling a $10 version of the Sony Walkman. His small success with this product fueled his curiosity to find more products.
Telebrands expanded to television advertising in 1987 with a commercial to Ambervision Sunglasses. In 1989 Herman’s Sporting Goods placed the orange-lensed glasses on their shelves. The sunglasses became the company’s first million dollar product.
Today Telebrands markets its products using TV, internet, and print ads and through major retail chains worldwide in 120 countries.
The company’s best-selling product of all time is the PedEgg foot file, which has sold more than 45 million units sold.
Telebrands
Telebrands is the original creator of the “As Seen on TV” logo and the oldest existing direct response marketing company.
Ajit J. Khubani began Telebrands in 1983 as a recent college graduate when he began selling a $10 version of the Sony Walkman. His small success with this product fueled his curiosity to find more products.
Telebrands expanded to television advertising in 1987 with a commercial to Ambervision Sunglasses. In 1989 Herman’s Sporting Goods placed the orange-lensed glasses on their shelves. The sunglasses became the company’s first million dollar product.
History
Today Telebrands markets its products using TV, internet, and print ads and through major retail chains worldwide in 120 countries.
The company’s best-selling product of all time is the PedEgg foot file, which has sold more than 45 million units sold.
