Stitch Fix, originally named Rack Habit,was founded in 2011 by current CEO Katrina Lake and Erin Morrison Flynn. Lake attended Stanford, where she became interested in statistics and how they were used to influence customers. While she was attending Harvard Business School, she started the idea of Stitch Fix and began working on it from her apartment. Her research told her that people didn’t always like shopping at stores but felt that they couldn’t afford a personal shopper or a styling assistant.
Stitch Fix is an online clothing subscription service which offers personal assistants to help pick out clothing styles for clients. After filling out a questionnaire about styling preferences and body measurements, clients can choose to receive subscription boxes as often as they wish. Clients can keep what they want and return what they don’t want, with free shipping each way. 
The company began only selling women’s clothing but has since added men’s wear, maternity clothing, and petite sizes. The company also supports integration with Pinterest boards, allowing customers to add photos of fashion looks that they like.
Stitch Fix has been profitable since 2014. In July 2016, the company ended its fiscal year with recorded sales of $730 million. The company has also raised $42 million from outside investors.
In July of 2017, the company went public on the NASDAQ under the ticker symbol: SFIX. 
Company headquarters are located in San Francisco, California.
Stitich Fix
Stitch Fix, originally named Rack Habit,was founded in 2011 by current CEO Katrina Lake and Erin Morrison Flynn. Lake attended Stanford, where she became interested in statistics and how they were used to influence customers. While she was attending Harvard Business School, she started the idea of Stitch Fix and began working on it from her apartment. Her research told her that people didn’t always like shopping at stores but felt that they couldn’t afford a personal shopper or a styling assistant.
Stitch Fix is an online clothing subscription service which offers personal assistants to help pick out clothing styles for clients. After filling out a questionnaire about styling preferences and body measurements, clients can choose to receive subscription boxes as often as they wish. Clients can keep what they want and return what they don’t want, with free shipping each way.
History
The company began only selling women’s clothing but has since added men’s wear, maternity clothing, and petite sizes. The company also supports integration with Pinterest boards, allowing customers to add photos of fashion looks that they like.
Stitch Fix has been profitable since 2014. In July 2016, the company ended its fiscal year with recorded sales of $730 million. The company has also raised $42 million from outside investors.
In July of 2017, the company went public on the NASDAQ under the ticker symbol: SFIX.
Company headquarters are located in San Francisco, California.
