Rue La La was founded in 2007 by current CEO Mark McWeeny in Boston, Massachusetts. The company is an invitation-only website that offers private sales of discounted merchandise. Each sale has a limited time window in which merchandise can be purchased.
The company offers a wide variety of items including travel discounts, designer clothing, footwear, wine, handbags, jewelry, gourmet food, and local services, such as massages and manicures. As of 2011, Rue La La operates as a subsidiary of Kynetic L.L.C.
Sometimes referred to as a “flash” site, due to the short duration in which clients can purchase items, the company recently announced plans in May of 2016 to spend as much as $3 million expanding the company, as well as hiring approximately 150 new full-time employees.
In June 2018, the company acquired Gilt for an undisclosed amount.
Rue La La maintains a corporate office in Boston, Massachusetts.
Rue La La was founded in 2007 by current CEO Mark McWeeny in Boston, Massachusetts. The company is an invitation-only website that offers private sales of discounted merchandise. Each sale has a limited time window in which merchandise can be purchased.
History
The company offers a wide variety of items including travel discounts, designer clothing, footwear, wine, handbags, jewelry, gourmet food, and local services, such as massages and manicures. As of 2011, Rue La La operates as a subsidiary of Kynetic L.L.C.
Sometimes referred to as a “flash” site, due to the short duration in which clients can purchase items, the company recently announced plans in May of 2016 to spend as much as $3 million expanding the company, as well as hiring approximately 150 new full-time employees.
In June 2018, the company acquired Gilt for an undisclosed amount.
Rue La La maintains a corporate office in Boston, Massachusetts.