Revlon was founded in 1932 by brothers Charles and Joseph Revson and chemist Charles Lachman. The company began by developing a unique nail enamel. The company used pigments instead of dyes and was able to create a unique set of colors.
In 1937, the company began selling their enamels to department stores. Within 6 years, they were a multimillion dollar company. By 1940, they had a complete manicure line and also began to produce lipstick.
Revlon went public in 1955. The stock price tripled in 8 weeks.
During the 1960s, Revson segmented the business following the way General Motors had done it and each segment targeted a specific consumer. The company also began to sell internationally around this time.
Charles Revson died in 1975 and Michel Bergerac took charge of the company.
As the result of a hostile takeover, Revlon was sold to Pantry Pride in 1985. The Revlon corporate office is located in New York, New York.
RevlonRevlon was founded in 1932 by brothers Charles and Joseph Revson and chemist Charles Lachman. The company began by developing a unique nail enamel. The company used pigments instead of dyes and was able to create a unique set of colors.
In 1937, the company began selling their enamels to department stores. Within 6 years, they were a multimillion dollar company. By 1940, they had a complete manicure line and also began to produce lipstick.
Revlon went public in 1955. The stock price tripled in 8 weeks.
History
During the 1960s, Revson segmented the business following the way General Motors had done it and each segment targeted a specific consumer. The company also began to sell internationally around this time.
Charles Revson died in 1975 and Michel Bergerac took charge of the company.
As the result of a hostile takeover, Revlon was sold to Pantry Pride in 1985. The Revlon corporate office is located in New York, New York.