PolicyGenius was the brainchild of two former McKinsey consultants, Francois de Lame and Jennifer Fitzgerald. Founded in 2012 and launched in 2014, PolicyGenius is an online insurance quoting platform. This platform allows for the comparison of insurance companies and rates side by side, as well as enables the user to do insurance “checkups” to see if they are not only getting the best rate but whether they also have adequate coverage. 
As McKinsey consultants, Fitzgerald and de Lame often advised insurance companies on growth and marketing. They quickly noticed a pattern: all insurance companies struggled with how to engage online with self-directed consumers. Thus, PolicyGenius was formed. The company originally planned to handle life insurance but has grown to include renters, pet, and long-term disability insurance as well.
By being a virtual online broker, the company eliminates “competition” or bias by simply stating the facts about price and benefits.
In addition to selling insurance, the company offers a comprehensive explanation as to what the terms in policies mean and exactly how they work, how much you need, what is optional and what is considered to be “the basics”.
PolicyGenius uses no-nonsense terms and a very-non-formal approach to attract a younger crowd. Co-founder Jennifer Fitzgerald says that most people seem to like the fact that they don’t have to talk to (and divulge their medical history to) a salesperson. Everything is done online, at the client’s convenience, not the insurance companies hours.
The company has 5-star reviews on almost every review site, including Consumer Affairs, TrustPilot, Financialsmural, and CashCowCouple. The Better Business Bureau also gives them 5 stars and an A+ rating. The corporate office for PolicyGenius is in New York, New York.
PolicyGenius
PolicyGenius was the brainchild of two former McKinsey consultants, Francois de Lame and Jennifer Fitzgerald. Founded in 2012 and launched in 2014, PolicyGenius is an online insurance quoting platform. This platform allows for the comparison of insurance companies and rates side by side, as well as enables the user to do insurance “checkups” to see if they are not only getting the best rate but whether they also have adequate coverage.
As McKinsey consultants, Fitzgerald and de Lame often advised insurance companies on growth and marketing. They quickly noticed a pattern: all insurance companies struggled with how to engage online with self-directed consumers. Thus, PolicyGenius was formed. The company originally planned to handle life insurance but has grown to include renters, pet, and long-term disability insurance as well.
History
By being a virtual online broker, the company eliminates “competition” or bias by simply stating the facts about price and benefits.
In addition to selling insurance, the company offers a comprehensive explanation as to what the terms in policies mean and exactly how they work, how much you need, what is optional and what is considered to be “the basics”.
PolicyGenius uses no-nonsense terms and a very-non-formal approach to attract a younger crowd. Co-founder Jennifer Fitzgerald says that most people seem to like the fact that they don’t have to talk to (and divulge their medical history to) a salesperson. Everything is done online, at the client’s convenience, not the insurance companies hours.
The company has 5-star reviews on almost every review site, including Consumer Affairs, TrustPilot, Financialsmural, and CashCowCouple. The Better Business Bureau also gives them 5 stars and an A+ rating. The corporate office for PolicyGenius is in New York, New York.
