Optics Planet was founded in 2000 by Mark Levitin and Pavel Shvartsman. The company operates a direct-to-consumer e-commerce store for optics, bootstrapping the company with their own private funding.
The company offers shooting, camping, hunting, military, law enforcement, and laboratory gear and eyewear.
The company has obtained notoriety through the sales of various specialty kits, such as the Z.E.R.O. Zombie Kit, the Santa Stakeout Kit, and the Invisible Man Kit. These kits combine many of the items OpticsPlanet sells into a single package, and carry a price tag upwards of $24,000.
OpticsPlanet maintains a corporate office in Northbrook, Ilinois.