New Chapter Vitamins was founded in 1982 by Barbie and Paul Schulick. While operating a health food store in Vermont, the couple found that it was difficult to find organic vitamins and fermented vitamins that offered better absorption. The Schulick’s came up with their own vitamin brand.
The company was very successful and in 2012, it was acquired by Procter and Gamble.
The Schulick’s stayed on with the company until 2018 when they felt pressured by Procter and Gamble to earn more profits.
The company recently patented a supplement that could prove popular for those who are too busy to make a smoothie before heading off to work every morning. This supplement includes anti-inflammatory herbs such as rosemary, green tea, turmeric, ginger, holy basil, oregano, clove, thyme and black currant.
The corporate office for New Chapter Vitamins remains in Brattleboro, Vermont, at this writing.