iFit was founded in 2013, but the parent company has been in the health and exercise business for far longer. iFit is an interactive, internet-connected platform that can bring together all exercise equipment under one log-in service.
iFit software is also connected to Google Maps, so users can experience a more natural workout. Personal trainers are also available. The current training programs are led by Elisabeth Hasselbeck and Jillian Michaels.
iFit also offers a line of wearable devices that work similarly to Fitbit or Jawbone. Wearable devices are compatible with both Android and IOS systems.
Peloton, which was launched the same year as iFit, was the popular choice, but that changed in 2019 when iFit took the lead and surged past Peloton.
The corporate office for iFit is located in Logan, Utah.