After being let go from his job at a Wall Street firm, Tristan Walker decided to take the big leap and change his life completely. He decided to change how people of color, especially African Americans, buy personal care products. He founded Form Beauty in late 2013.
In a Bloomberg interview, Tristan said “We make health and beauty simple for people of color. I joke about going to the ethnic shelf in aisle 40 of CVS, reaching to the bottom for a package with a photo of a 70-year-old bald black guy in a towel drinking a cognac while petting a tiger. That’s an experience that should not exist and something that few people in Silicon Valley understand.”
Walker says that while retail must change the way it does business, it’s not dead yet. Retail is in his plan of “what’s next.”
Company headquarters are located in Palo Alto, California.
Form Beauty
After being let go from his job at a Wall Street firm, Tristan Walker decided to take the big leap and change his life completely. He decided to change how people of color, especially African Americans, buy personal care products. He founded Form Beauty in late 2013.
History
In a Bloomberg interview, Tristan said “We make health and beauty simple for people of color. I joke about going to the ethnic shelf in aisle 40 of CVS, reaching to the bottom for a package with a photo of a 70-year-old bald black guy in a towel drinking a cognac while petting a tiger. That’s an experience that should not exist and something that few people in Silicon Valley understand.”
Walker says that while retail must change the way it does business, it’s not dead yet. Retail is in his plan of “what’s next.”
Company headquarters are located in Palo Alto, California.
