Duluth Trading Company was founded in 1989 by Stephen Schlecht. The company’s original name was Gemplers, but was later changed.
The company specializes in work and casual clothing and shoes for men and women. Duluth Trading Company sells their products under various trademarks such as Alaskan Hardgear, Bucket Master, and Dry on the Fly. The company has amusing commercials that point out the difference in their clothing from other brands, such as the Longtail T, designed to cover the buttocks, and Dry on the Fly, which is lightweight clothing designed to dry quickly.
The company originally began as an internet only site, but as of January of 2016, has 7 retail stores in Iowa, South Dakota, Minnesota, and Wisconsin, along with an Outlet store in Belleville, Wisconsin. Duluth Trading Company has approximately 280 full-time employees and annual revenue in 2014 of $282 million.