Ben Smith was looking for men’s skin care products when he realized that there weren’t any. Other than shaving lotion, there were no other skin products made just for the needs of men.
Named after that famous 70’s music era, Let’s Disco, often referred to simply as Disco, was founded in 2012.
Ben Smith’s plans straight forward:
The full Disco product suite will initially include: Face mask and scrub, eye stick, face cleanser stick, and moisturizer, body wash, and deodorant. After polling men regarding their wants and needs, this was what most men stated they would be interested in buying.
Clients can purchase individual products, or sign up for a membership to have one of three product boxes delivered monthly. Each product includes instructions on not only how to use it, but what the entire skincare product line includes and where the individual product falls within the skincare routine.
All products are vegan and are free from aluminum, gluten, parabens, or sulfates. The packaging is all recycled materials. Even with all that, prices are very reasonable.
In August 2021, the online magazine Financial Times stated that Disco was one of the top up-and-coming brands in men’s skincare products.
Let’s Disco maintains a corporate office in Austin, Texas.
