Ben Smith was looking for men’s skin care products when he realized that there weren’t any. Other than shaving lotion, there were no other skin products made just for the needs of men.
Named after that famous 70’s music era, Let’s Disco, often referred to simply as Disco, was founded in 2012.
Ben Smith’s plans straight forward:
“Disco will normalize self-care for men by offering easy-to-understand products and a straightforward membership program that allows guys to put their bathrooms on auto-pilot. It is our goal to provide a line of clean products you can count on, while also having fun along the way.”
The full Disco product suite will initially include: Face mask and scrub, eye stick, face cleanser stick, and moisturizer, body wash, and deodorant. After polling men regarding their wants and needs, this was what most men stated they would be interested in buying.
Clients can purchase individual products, or sign up for a membership to have one of three product boxes delivered monthly. Each product includes instructions on not only how to use it, but what the entire skincare product line includes and where the individual product falls within the skincare routine.
All products are vegan and are free from aluminum, gluten, parabens, or sulfates. The packaging is all recycled materials. Even with all that, prices are very reasonable.
Let’s Disco maintains a corporate office in Austin, Texas.