Buy Buy Baby was founded by brothers Richard and Jeffrey Feinstein, sons of Bed Bath and Beyond co-founder Leonard Feinstein. After spending years working for their father’s company, the Feinstein brothers decided to try their hand with the same concept as Bed Bath and Beyond, but for infants and toddlers.
The first store was located in New York and opened in 1996. The company offers everything imaginable for pregnant mother-to-be’s, infants, and toddlers, including strollers, car seats, gear, travel products, furniture, bedding, decors, nursing and feeding products, bath and potty products, health and safety products, toys, learning products, clothing and accessories, gifts, and registry services.
The company grew quickly and by 2006, had 8 locations, as well as an active eCommerce site.
Buy Buy Baby was purchased by Bed Bath and Beyond in 2007 for $67 million and now operates as a subsidiary. Currently, there are 135 Buy Buy Baby locations. The company continues to expand, opening their 7th location in Canada in early 2018.
Due to the corona virus of 2020/2021, many Buy Buy Baby locations, such as this one in New York, are closing permanently.
Headquarters for Buy Buy Baby are located in Union, New Jersey.