Baja Fresh Mexican Grill, often called Baja Fresh, was founded in 1990 by Jim and Linda Magglos. After taking out a 3rd mortgage on their home, they opened their first restaurant in Newbury Park, California. Franchising operations began in 1995 and by 1997, the company had 31 locations.
Baja Fresh is a chain of casual dining restaurants offering Tex-Mex style cuisine. Wendy’s International purchased the company in 2002 for $275 million. The chain saw declining sales over the next four years, and in 2006, Wendy’s International sold the chain to a private investor for $31 million.
Today, the company has 256 locations in 29 U.S. states, one location in Singapore, and two restaurants in Dubai. In 2013, the company closed all 5 Arizona locations without notice. Current CEO Charles Rink replaced David Kim, who stepped down from his position in April of 2013.
Baja Fresh continues to expand internationally, with the latest restaurant opening in Portugal in January 2020.
The company maintains a corporate officein Scottsdale, Arizona.