Asics can trace its roots back to 1949 when Kihachiro Onitsuka began making basketball shoes in his garage in Kobe, Japan.
Originally named Onitsuka Tiger, the company grew quickly and ultimately merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977.
ASICS is a sportswear brand that specializes in running shoes. They also sell apparel and equipment for a wide range of sports. ASICS is known for its sneakers, but it also produces other footwear such as sandals, clothing, and accessories.
In September 2023, the company announced a new CEO/COO, Mitsuyuki Tominaga.
Also in September 2023, the company launched the GEL-LYTE III CM 1.95 sneaker, which it claims to be the lightest CO2 emissions sneaker on the market.
Asics are frequently named as the best running shoes ever made by influencers.
Asics can be found in nearly every major department store, such as Target, as well as Amazon.
Asics has its main headquarters in Japan but it also maintains a corporate office for the United States in Irvine, California.
Asics can trace its roots back to 1949 when Kihachiro Onitsuka began making basketball shoes in his garage in Kobe, Japan.
Originally named Onitsuka Tiger, the company grew quickly and ultimately merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977.
ASICS is a sportswear brand that specializes in running shoes. They also sell apparel and equipment for a wide range of sports. ASICS is known for its sneakers, but it also produces other footwear such as sandals, clothing, and accessories.
History
In September 2023, the company announced a new CEO/COO, Mitsuyuki Tominaga.
Also in September 2023, the company launched the GEL-LYTE III CM 1.95 sneaker, which it claims to be the lightest CO2 emissions sneaker on the market.
Asics are frequently named as the best running shoes ever made by influencers.
Asics can be found in nearly every major department store, such as Target, as well as Amazon.
Asics has its main headquarters in Japan but it also maintains a corporate office for the United States in Irvine, California.