Aeropostale was the brainchild of the R.H. Macy Co. and was created in the early 1980s. The original plan was a clothing store targeted to 20 somethings.
The first mall based Aeropostale, or Aero for short, was opened in 1987. By then, the target demographic had changed to 14 to 17 year old girls.
In 1995, Macy’s sold Aeropostale to Bear Sterns Merchant Banking division.
In 2002, the company went public.
In 2009, the company launched P.S. from Aeropostale. The P.S. line is targeted towards 7-12 year olds. The company added merchandise for 5 and 6 year olds in 2011.
Today, the company operates over 1,000 stores in the US and Canada. Most locations are located in shopping malls. In addition, the company licenses their brand to other operators in the Middle East, Asia and Europe. There are currently 27 international locations.
In September of 2016, the company filed for bankruptcy protection. Aeropostale is expected to come out of bankruptcy in 2017 with only 229 locations. The company was acquired by Simon Property Group and General Growth Properties.
AeropostaleAeropostale was the brainchild of the R.H. Macy Co. and was created in the early 1980s. The original plan was a clothing store targeted to 20 somethings.
The first mall based Aeropostale, or Aero for short, was opened in 1987. By then, the target demographic had changed to 14 to 17 year old girls.
In 1995, Macy’s sold Aeropostale to Bear Sterns Merchant Banking division.
History
In 2002, the company went public.
In 2009, the company launched P.S. from Aeropostale. The P.S. line is targeted towards 7-12 year olds. The company added merchandise for 5 and 6 year olds in 2011.
Today, the company operates over 1,000 stores in the US and Canada. Most locations are located in shopping malls. In addition, the company licenses their brand to other operators in the Middle East, Asia and Europe. There are currently 27 international locations.
In September of 2016, the company filed for bankruptcy protection. Aeropostale is expected to come out of bankruptcy in 2017 with only 229 locations. The company was acquired by Simon Property Group and General Growth Properties.
