Coni Reyes began Pampanga Foods out of her kitchen, selling traditional Filipino foods to local markets and other small vendors. The company was incorporated in 1994 and offers these same foods, only frozen, to a wide variety of distributors.
Today the company is the leading producer of packaged and frozen foods in the US and operates under the labels Pampanga, Cabalen, Mr. Swifts and private labels as well. Pampanga Foods are also sold internationally and via US Armed Force commissaries. In 2015 the company had an estimated annual revenue of $7.8 million.
Pampanga Foods has grown considerably over the years, moving three times to larger facilities. The company is now located in Anaheim, California, in a 20,000 square foot facility.