Toxey Haas had a fascination with the camouflage provided by twigs, leaves, branches, and dirt in the forests. He started his own company which features camouflage clothing, hunting gear, and boots in 1986.
The company carries a wide range of items, from guns to bumper stickers, snake proof boots to t-shirts. Haas’ original camo design was turned down by numerous companies as being too simplistic. He paid to have 10,000 yards of his own design printed. The company says that their products are made for folks with an obsession with the outdoors.
Haas has expanded his brand beyond the hunting and camo items his store sells. He recently partnered with fellow alumni George Bryan to create the Mossy Oak Golf Course in West Point, Mississippi. The company also operates Mossy Oak Properties, a real estate company, founded with his friend Chris Howley.
In 2007, the company founded Nativ Nurseries, which grows and sells trees to landscapers and contractors, as well as BioLogic, which sells everything from natural ground covers to soil testing.
Mossy Oak is headquartered in West Point, Mississippi and has approximately 5000 employees