Life is Good was founded in 1994 by brothers Bert and John Jacobs in Boston, Massachusetts. The pair started off selling their upbeat message shirts out of their van and at public events, such as parades and county fairs. Business was not doing well, and after inviting some friends to their apartment, a brainstorming session produced the company logo of a smiling face, wearing a beret, and stating that “Life is Good”. The brothers printed up 48 shirts and sold them all in 1 hour at a street fair.
Today, that slogan and face, eventually named Jake, is now a $100 million dollar a year company with more than 4,500 locations and in more than 30 countries. The company offers more than 900 items in 14 categories, including hats, coffee cups, tote bags, key chains, bumper stickers, and children’s clothing.
Life is Good has also expanded to include a smiling female face, Jackie, and a dog named Rocket. The company is known for its charming quotes, such as a picture of Jake and Rocket playing fetch and the tag line “Stick Together” or “Have a Ball”
Headquarters for Life is Good are located in Hudson, New Hampshire.