At 28 years of age, Joanna Griffiths quit her job and decided she was going to run her own company.
One area that spoke to her was the need that everyday women had for panties that were more than just pretty or sexy. Women needed panties that actually worked for their problems. At the time, Depends, which are adult diapers, were the only option women had.
Knix Wear was born from this idea in 2013. Griffiths can now claim more than $2 million in annual revenue and three very successful crowdsource funding events, but even then, Griffiths will tell you that it wasn’t easy.
Knix is an all-female operated company that designs and creates underwear and bras for women of all sizes, all ages, and for certain needs. This “made by women for women” business plan has worked well for Griffiths.
Knix is sold at a few Canadian retailers and Griffiths hopes this will also be true in the USA, but items can always be purchased online.
Panties that have sanitary pads built into them and are washable have been a bit hit at Knix, with women clamoring for more of these enviro-friendly solutions.
The company raised $5.7 million in funding in November 2019.
Knix Wear maintains a corporate office in Toronto, Canada.
Knix WearAt 28 years of age, Joanna Griffiths quit her job and decided she was going to run her own company.
One area that spoke to her was the need that everyday women had for panties that were more than just pretty or sexy. Women needed panties that actually worked for their problems. At the time, Depends, which are adult diapers, were the only option women had.
Knix Wear was born from this idea in 2013. Griffiths can now claim more than $2 million in annual revenue and three very successful crowdsource funding events, but even then, Griffiths will tell you that it wasn’t easy.
History
Knix is an all-female operated company that designs and creates underwear and bras for women of all sizes, all ages, and for certain needs. This “made by women for women” business plan has worked well for Griffiths.
Knix is sold at a few Canadian retailers and Griffiths hopes this will also be true in the USA, but items can always be purchased online.
Panties that have sanitary pads built into them and are washable have been a bit hit at Knix, with women clamoring for more of these enviro-friendly solutions.
The company raised $5.7 million in funding in November 2019.
Knix Wear maintains a corporate office in Toronto, Canada.
Joyce LaRou says
So happy for your success , in a all female company!
I can not figure out how to return my incorrect order for a refund.
Please help and simply credit my card and accept my unused order.. Not the right merchadise I ordered.
Thank you for doing this promptly.
Best,
Joyce LaRou
Anita Gabriele says
I’ve never had a bra more comfortable than the Knix WingWoman bra! I received mine today and tried it on right away… I almost cried tears of joy! I’ve been searching for a comfortable bra for years and I’ve finally found it!!! I will never go back to wired bras. I don’t have the time or patience for them!
Owena Corey says
I find the bra commercial where the woman — says ‘I have no time or patience @ with wired bras’ VERY annoying. The words ‘time or patience’ do not in any way fit the situation.
The wording is very irritating and it grates on my ears, more, each time I hear it. It springs to mind anytime I am thinking about buying a bra.
I think that the wording of that phrase needs to be changed.