Frederick’s of Hollywood was founded in Hollywood, California, by Frederick Mellinger in 1947. Mellinger was the inventor of the push up bra and sold racy lingerie at his stores in large cities and shopping malls across the country. The iconic store in Hollywood even had a “Lingerie Museum” where the underwear of movie stars was put on display.
The company was the leading seller of lingerie until Victoria’s Secret became prominent. The company filed for bankruptcy in 2001, but regrouped with Movie Star sleepwear and moved headquarters to New York. The company again had to file for bankruptcy in 2015 and close all the remaining stores. The name and brand was purchased by Authentic Brands Group, who also has headquarters in New York.
Today, the company operates as an eCommerce, online store only at this time. Authentic Brands has stated that they are considering selling their products in other retail outlets, but no release date has been set at this time.
In November 2020, the company began selling men’s pajamas and underwear again after a long hiatus.
The New York Times stated that Frederick’s of Hollywood has changed its theme from trashy to sexy in order to appeal to younger women.
Frederick’s of Hollywood maintains a corporate office in New York, New York.
Frederick's of HollywoodFrederick’s of Hollywood was founded in Hollywood, California, by Frederick Mellinger in 1947. Mellinger was the inventor of the push up bra and sold racy lingerie at his stores in large cities and shopping malls across the country. The iconic store in Hollywood even had a “Lingerie Museum” where the underwear of movie stars was put on display.
History
The company was the leading seller of lingerie until Victoria’s Secret became prominent. The company filed for bankruptcy in 2001, but regrouped with Movie Star sleepwear and moved headquarters to New York. The company again had to file for bankruptcy in 2015 and close all the remaining stores. The name and brand was purchased by Authentic Brands Group, who also has headquarters in New York.
Today, the company operates as an eCommerce, online store only at this time. Authentic Brands has stated that they are considering selling their products in other retail outlets, but no release date has been set at this time.
In November 2020, the company began selling men’s pajamas and underwear again after a long hiatus.
The New York Times stated that Frederick’s of Hollywood has changed its theme from trashy to sexy in order to appeal to younger women.
Frederick’s of Hollywood maintains a corporate office in New York, New York.
Audrey Zeh says
I submitted a return to Frederick’s of Hollywood on 11/19/2021 and still have not received a refund or credit for my return. I placed the Order on 9/29/2021. On 11/19/2021 I shipped a return. On 12/27/2021 I received email stating that my return was processed and credit was issued to Paypal for $103.62. No refund was ever received.
I have contacted Frederick’s numerous times over the past year via email and phone, and have repeatedly been ignored, hung up on, or advised to wait for a call back that never came. Most recently, I was notified by their customer service representative via email that because their systems have changed, they have no records of my transactions so will not issue a refund and that I should contact my bank to file a dispute.
This is unacceptable for a public company.
Bobbi Thompson says
How can I get my pension from Fredericks of Hollywood, worked over 15 years and now all locations are closed.
Vanessa Chavez says
I ordered 2 items on December 13th from Fredericks of Hollywood and it has now been over a month since I placed my order. Where is my package? The post office doesn’t have it. I was offered a re-shipment on January 8th by Felicity Cook (Frederick’s of Hollywood Customer Support) and have not had a response since that offer. Even after several emails to customer service after that day. Still nothing. She also stated in her email that she would contacting the wear house. Was there a reshipment done? Has my original package been located. I would like some answers ASAP. Order #15141060
Vanessa Chavez says
After multiple emails to the same customer service rep and several emails to customer service I finally received a refund.
Jeffrey Sanow says
Well, someone finally stepped up and refunded me for my order. What about the cost of shipping? I paid for two day shipping but that was not refunded. Why not? it was never used. The items were never shipped?
What a lousy outfit. I can assure you that I am going to take the $80 refund and go to Victoria’s Secret.
Jeffrey Sanow says
So it is Tuesday afternoon and nothing has changed. No order, no information, no clarification.It has now been three weeks since I placed my order. Nothing. No reasonable amount of information. no follow ups. This is a sad joke. I have nothing to show for this order but disappointment and despair. What a shame for a once great company. I have nothing to show for the $100 that I spent. No gift for my wife, no 2 day shipping, and horrible customer service.
I tried calling the corporate number, but of course it always goes to voice mail and I never receive a call back. Pathetic.
Jeffrey Sanow says
What a sad joke. I placed the order on 23 December with two day shipping. January 9th is here and nothing. Customer service did not that my order had been in Pre-shipping for over seven days. She offered me a 10% discount on my next order. Really? with such pisspoor customer service, why would I ever order from you again when there are countless other stores to go to? She didn’t offer to refund my 2 day shipping, just a 10% discount for something that will never happen. It is highly unlikely that even the corporate site will garner any attention, but here is my order #15176752. I hope the top dogs at this company have made their money on the ride down the toilet of what once was a solid company.
Jeffrey Sanow says
What a horrible company with no understanding of customer service. I should have used Victoria’s Secret.
I placed the order on Dec 23. I paid for two day shipping. What a joke!!! It is not December 7 and the only response I have received from customer service is one or two idiotic emails from Blake that says she “took a peek at my order and it appears to be waiting for UPS.” No kidding. What an idiot.
Why did I pay for two day shipping? Why did I buy from you to start with. I thought, given the length of time that Frederick’s has been in business, that you would give good service.
So far, nothing, nothing, nothing. I got so tired of the stupid crappy service that I had to look up the corporate address in the hopes of getting something for my $100.
You are a company in serious decline. Look at the comments on Facebook. Read these comments. You need to get your poop in a group and provide service.
I ordered from two other companies at Christmas. Both had issues with delivery. But both actually had customer service that gave a damn. Yours clearly does not. This is why you don’t post a phone number on your web site.
Tammy Robinson says
Call the corporate office number in our listing
Jeffrey Sanow says
I took you advice and tried to call corporate office. As one would expect with such abysmal customer service, it went to a voice mail for Darius somebody. So the choice is voice mail hell of nothing or what? Wait on an email from the horrid customer service?
Susan says
I have to know— did you think that ordering on 12/23 and requesting 2 day shipping would get you your item on Christmas Day?
Margaret A Rosenblum says
Order number two and this is f*** in stupid paid over 160.00 dollars and no help to get my money back I received my order and nothing was right I have pictures of the bras and the problem sizes are not right the people they have making the bras are having a problem measuring, reading or something i have emailed with no help ,called for days no help now I think I have to go to the media for help thanks very sad customer
Cris Patel says
I have been looking at ur site for quite some months and it seems that there is not much of a edge in the clothing. It’s a great company but I have some ideas that could be the hottest bras, jeans, teddies and more. I had a small company back in the 2000 but it was mostly for swimsuits . If you would like I can let you in the bra idea and then see if your interested. I have very innovative ideas and would only get paid if it sold world wide. Thank You for your time.
Cris Patel
214-546-XXXX
Cpatel5305@ yahoo.com
And I could send you a sample of what I’m envisioning.
Donald Diggs says
An order was completed erroneously when Paypal indicated I would be returned to your site to complete the order. However, the order was immediately completed not allowing any additional review or input. I could not tell that the order (9427576 at 1:04 a.m CST December 23, 2017) had completed so I ordered again immediately. It was my intent to modify the order with a $5 coupon. I did so on order #9427600 (placed at 1:08 a.m on December 23, 2017). When I went to my email minutes later I was able to see that two orders for the identical item had been completed. I immediately wrote your customer service asking for cancellation of the first order.
I received a response a day or so later saying they could not cancel the order because your process is fairly quick. I pointed out that I asked for the cancellation within minutes of the order. I will point out that on all other sites I order, when PayPal returns the customer to the seller to complete the order, I am sent to the customer site with an opportunity to review the order one final time. I do a lot of online ordering using PayPal.
What makes this particularly interesting is that I received the order that I asked to cancel several days after receiving the order I intentionally ordered. This suggest that this order left Fredericks long after the desired order likely giving Fredericks an opportunity to cancel the order. This suggests that Fredericks simply did not want to cooperate. As a long time customer of likely twenty-five years, I am very disappointed. I have not ordered as frequently as in the past because your site offers less plus sized items.
As you are aware, customers have many choices when it comes to online ordering including many international sites that often charge less. Customer service is a factor that often causes customers to revisit the same retailer, particularly online. I am very disappointed with this experience. Such experiences could make any customer look elsewhere when deciding on their next purchase. This experience will cost me not only the initial shipping charge of $9.95 plus and additional cost to ship the item back. This will also cost me wasted time to accomplish this. Maybe your customer service assumes a customer will not go through this hassle to make such a return of an item which cost only $29.00. I will likely incur more than fifty percent of the cost of the item in shipping fees because your site did not allow me to review the item when sent back to it by Paypal and secondly because your customer service refused to cancel the order.
As a former executive in a major corporation, I was always interested in customer service problems in order to improve service. I hope you are also and willing to take action to ensure I become a satisfied customer.
Donald Diggs