Serta was founded in 1931 by a group of 13 mattress manufacturers who branded the Serta name. The Serta name was operated by National Bedding Company, who holds 27 of the 34 Serta manufacturing licenses. Today, the company is owned by Serta Simmons Holdings, LLC.
Serta is the number one selling brand of mattresses in the US. The company offers 3 different types of mattresses; the traditional spring mattress, a gel infused memory mattress, and the hybrid, which combines both spring and gel infused.
In 2015, Serta had annual revenue of $1.47 billion, an increase of 26.7% over 2014. Long time CEO Bob Sherman suddenly stepped down in late 2013. Current CEO of Serta Simmons Holdings, Gary Fazio, has been appointed to the office.