Penzeys Spices was founded in 1957 in Milwaukee, Wisconsin, by William and Ruth Penzey as a coffee and spice store. Over time, the couple found that spices were their biggest selling items, so coffee was dropped from their inventory.
William Penzey, Jr. worked at his parents’ store while growing up. In 1986, Penzey Jr. convinced his parents to start a catalog business. This proved to be successful and the company began to grow slowly.
Today, Penzeys Spices has 69 locations in 7 states. The company still offers catalog sales, as well as an active eCommerce site. Penzy Jr. became involved in a controversy when he sent an email to customers expressing his disappointment in the election of Donald Trump as President of the US in November of 2016. This led to Trump supporters calling for a boycott.