Herbert Marcus Sr. along with his sister, Carrie Marcus Neiman, and her husband, A.L. Neiman, had $25,000 to invest from a successful sales-promotion firm they had built in 1907. They rejected a possible investment in the fledgling Coca-Cola Company and chose to start a retail business in Dallas instead.
Their store was stocked with high quality clothing not commonly found in Texas, mostly bought by Carrie in New York. Within weeks everything was sold out.
In 1914 a fire destroyed the Neiman Marcus store and all of its inventory. When the company reopened it had increased product selection to include lingerie and children’s clothing.
In 1950 Neiman Marcus opened a second location, also in Dallas, and expanded to Houston in 1957. Throughout the 1970’s the company opened new stores in Atlanta, Beverly Hills, Boston, Chicago, Las Vegas, Minneapolis, San Francisco, and St. Louis.
Today Neiman Marcus has 41 stores nationwide, owns Bergdorf-Goodman department stores, and operates a direct marketing division, Neiman Marcus Direct. Neiman Marcus has over 15,000 employees and had $4.34 billion in revenue in 2012.