Enterprise Rent-A-Car was founded in 1957 by Jack Taylor as Executive Leasing Company. The company began in St. Louis, MO with 7 vehicles. Taylor later renamed it to Enterprise, after the USS Enterprise that he had served on during WWII.
By 1962, the company had 17 vehicles and expands into the rental car market.
In 1969, the company name is changed to Enterprise Leasing Company.
By 1989, there were over 50,000 cars in service. The company name again changes to Enterprise Rent-A-Car.
In 1993, the company expands to Canada with an office in Windsor. They expand to Europe the following year.
Their slogan “We’ll pick you up!” debuted in 1994. It is still used today.
In 1995, the company opens its first airport location.
In 2002, the company opens its 5,000th rental location.
In 2007, the company acquires Vanguard Automotive Group.
In 2008, the company launches WeCar, a college campus carsharing program. The program was a success and was rebranded in 2013 as Enterprise CarShare. As of 2012 the company had 100 carsharing programs in 30 states and Canada. Carshare features electric cars and hybrid cars, such as the Chevy Volt.
In December of 2015, Uber teamed up with Enterprise, who agreed to rent vehicles to Uber drivers for a standard flat fee each week. This is a pilot program which began in Denver. If successful, the companies hope to expand this program to all 50 states.
The company had annual revenue in 2015 of $18.1 billion and more than 83,000 full-time employees.
In late February of 2018, the company announced that it would no longer offer discounts to NRA members and was pulling support for the company starting in March of the same year.
A survey conducted by J.D. Power and published in November of 2018 stated that Enterprise ranked highest in customer satisfaction among car rental companies.