Val Surf was founded in Valley Village, California, in 1962 by brothers Mark, Kurt, and Eric Richards. The brothers loved everything about the ocean and surfing, but found they could only find gear at beach side stores. The Richards decided to try their luck and, with the help of Hobie Surfboards, they opened their own landlocked surf store.
Today, the company has 4 locations, none of them on the beach. In addition to selling surfing equipment, the company also provides rentals, repairs, ski gear, shoes, wetsuits, swimwear, and other beach apparel. The company also designs and manufactures their own snowboards and skateboards.
Although the company has been approached by realtors for beach city properties or questioned about pop ups, the Richards family, currently, is happy with their land-locked store locations.