In 1983, Martha Morris was operating a small used sporting goods store in Minneapolis, Minnesota, called Play It Again Sports. She was a client of a consulting firm run by Ron Olson and Jeffrey Dahlberg. When Morris told the pair that she wanted to make her company a franchise, they had their doubts, however, after a surprise visit to the store, Olson and Dahlberg found more than 10 people waiting in line before the store had even opened.
In 1988, Olson and Dahlberg acquired the store from Morris. Play It Again Sports was the first franchise operation for what would become the Winmark Corporation.
The company went public on the NASDAQ in 1993 and is now listed under the ticker symbol WINA. Winmark owns 5 franchised based companies, all of which sell used goods including Music Go Round, Play It Again Sports, Once Upon a Child, Style Encore, and Plato’s Closet. The company also owns Wirth Business Credit, a small business supply leasing company.
In February 2018, the company listed their year-end sales results for 2017 as $24.565 million and $5.66 per share.
Headquarters for the company are located in Minneapolis, Minnesota. The company maintains a $1 billion market share in a $17 billion industry through its 1,170 franchised operations.