After hurting his back playing football, Joe Kudla began practicing yoga to help relieve his pain. He quickly realized that women had all sorts of yoga clothing, but there was nothing for men other than sweatpants.
Kudla founded Vuori in 2013. He wanted to create athletic and workout clothing for both sexes that you wouldn’t mind wearing to the grocery store as well. The company’s logo is, “Built to Move in, Styled for Life”
Kudla believes that his company’s success lies in its multi-channel approach. Offering the company’s items in retail locations, as well as on-line and via pop-up stores, Vuori opened its first brick and mortar location in late December 2020.
In August 2019, the company received $45 million in investor funding.
In February 2023, Vuori announced that it would open a new store in Washington, D.C.
Vuori maintains a corporate office in Carlsbad, California.
After hurting his back playing football, Joe Kudla began practicing yoga to help relieve his pain. He quickly realized that women had all sorts of yoga clothing, but there was nothing for men other than sweatpants.
Kudla founded Vuori in 2013. He wanted to create athletic and workout clothing for both sexes that you wouldn’t mind wearing to the grocery store as well. The company’s logo is, “Built to Move in, Styled for Life”
Kudla believes that his company’s success lies in its multi-channel approach. Offering the company’s items in retail locations, as well as on-line and via pop-up stores, Vuori opened its first brick and mortar location in late December 2020.
History
In August 2019, the company received $45 million in investor funding.
In February 2023, Vuori announced that it would open a new store in Washington, D.C.
Vuori maintains a corporate office in Carlsbad, California.
I received a Vuori shirt on my birthday, (4/20). I wore the garment once, and after having worn it, the material looked abraded from where my camera strap was. Feeling that this was a material problem, I tried to return the shirt in your Seattle Washington store (University Village). I tried to exchange the shirt for a similar product, and was told that “that is not how VUORI works”. The person who identified herself as the manager said that I needed to accept an in-store credit. I live in Montana. I ordered this online and we do not have, currently, a VUORI retail store. She set up an account under my name email address and phone number and now I cannot access my “in-store credit“. So your company not only has my shirt as a returned item for faulty material, but it has my money as well. I would truly enjoy speaking to someone regarding this issue. I have left messages on your corporate phone line to no avail. Please contact me at my email address so that we could set up a time to discuss. This rather egregious oversight on VUORI’s behalf.
we at Centric Brands located in NYC love the brand and would jump at the opertunity to do a collaboration line for kids…
please contact me.
Best Regards
Ray Hoshue
I have seen advertisements of your product in tv adds and think the products are excellent. What bothers me is the incorrect Italian pronunciation of your clothing. I am Italian and cringe every time I hear Vuori pronounce vee-or-ee. It should be voo-or-ee. Even in English it should be pronounced like this. The Italian word translates to “you want.” I think it is important to have accurate information in advertising. Thank you for hearing me out.
Dear Vuori,
Your athletic wear is by far my favorite. I recently purchased two of your Ponto shorts and two of your Strato slim fit shirts from Nordstrom. The material is ultra-soft and I finally found shorts with an inseam that’s just right – baggy, long shorts hinder my workout and look ridiculous. I’m also pleased that you’re founded and based in California. Keep up the good work!
Sincerely,
Anthony M.
Irvine CA