After hurting his back playing football, Joe Kudla began practicing yoga to help relieve his pain. He quickly realized that women had all sorts of yoga clothing, but there was nothing for men other than sweatpants.
Kudla founded Vuori in 2013. He wanted to create athletic and workout clothing for both sexes that you wouldn’t mind wearing to the grocery store as well. The company’s logo is, “Built to Move in, Styled for Life”
Kudla believes that his company’s success lies in its multi-channel approach. Offering the company’s items in retail locations, as well as on-line and via pop-up stores, Vuori opened its first brick and mortar location in late December 2020.
In August 2019, the company received $45 million in investor funding.
Vuori maintains a corporate office in Carlsbad, California.
Dear Vuori,
Your athletic wear is by far my favorite. I recently purchased two of your Ponto shorts and two of your Strato slim fit shirts from Nordstrom. The material is ultra-soft and I finally found shorts with an inseam that’s just right – baggy, long shorts hinder my workout and look ridiculous. I’m also pleased that you’re founded and based in California. Keep up the good work!
Sincerely,
Anthony M.
Irvine CA