Under Armour was founded by Kevin Plank, a 23-year-old former fullback on the University of Maryland’s football team, in 1996 from his grandmother’s basement in Washington, DC.
Plank got tired of changing out of his sweaty t-shirts and noticed that his compression shorts stayed dry under his uniform. After graduation he developed his first prototype of a shirt made of moisture-wicking synthetic fabric and gave it to his former teammates who had gone on to play for the NFL.
The brand began to take off when with contracts with Arizona State and North Carolina State Universities in 1996.
In 1999 Warner Brothers contacted Under Armour to outfit two of its movies: Any Given Sunday and The Replacements. Plank leveraged the release of the movies and strategically generated enough sales to finally put himself on the payroll.
Today Under Armour is a supplier of sport and casual apparel and footwear. The company is traded on the New York Stock Exchange under the ticker UA. Under Armour has offices in Amsterdam, Hong Kong, Indonesia, Canada, and Guangzhou, China. Worldwide headquarters are in Baltimore, Maryland. The company has 5,900 employees and had $1.83 billion in revenue in 2012.
Under ArmourUnder Armour was founded by Kevin Plank, a 23-year-old former fullback on the University of Maryland’s football team, in 1996 from his grandmother’s basement in Washington, DC.
Plank got tired of changing out of his sweaty t-shirts and noticed that his compression shorts stayed dry under his uniform. After graduation he developed his first prototype of a shirt made of moisture-wicking synthetic fabric and gave it to his former teammates who had gone on to play for the NFL.
The brand began to take off when with contracts with Arizona State and North Carolina State Universities in 1996.
History
In 1999 Warner Brothers contacted Under Armour to outfit two of its movies: Any Given Sunday and The Replacements. Plank leveraged the release of the movies and strategically generated enough sales to finally put himself on the payroll.
Today Under Armour is a supplier of sport and casual apparel and footwear. The company is traded on the New York Stock Exchange under the ticker UA. Under Armour has offices in Amsterdam, Hong Kong, Indonesia, Canada, and Guangzhou, China. Worldwide headquarters are in Baltimore, Maryland. The company has 5,900 employees and had $1.83 billion in revenue in 2012.
I have an issue with your current commercial. You show bull in the ring and that is no longer acceptable coaching at any level of football. Here is the arrival I found
The league has also made player safety recommendations to teams about drills that should no longer be used in training camp. The banned drills: Oklahoma, Bull in the Ring/King of the Circle, Half Line/3 Spot/Pods. … The NFL is outlawing 4 drills, including, Oklahoma and Bull in the Ring.May 22, 201
Please pull the add and remake it
On November 10th, 2019, I went to Kohls to purchase Under Armour cold gear during their 30% veterans day discount. I was disappointed to find out the Under Armour does not participate in discounts for veterans during Veterans Day. I guess profits is King.
I will keep that in mind the next time I need to purchase clothing.
20 year veterans
Why woukd your CEO, with all his money, take advantage of it or take advantage of loopholes, use lobbyist in this way. He would be appreciate by more, of course maybe he doesn’t care, if he used his influence and power to actually help society. “One Trump Tax Cut Was Meant to Help the Poor. A Billionaire Ended Up Winning Big.”
propublica.org/article/trump-inc-podcast-one-trump-tax-cut-meant-to-help-the-poor-a-billionaire-ended-up-winning-big?utm_source=pardot&utm_medium=email&utm_campaign=dailynewsletter
Count me ( and Notre Dame ) out as a UA customer.
I have Peripheral Neuropathy in my feet from chemo. I purchase a pair of speed forms sneaker. They are the best sneakers in the world. I have been trying to purchase a all black or black and white pair for work. These sneaker are great for my feet. I’m praying you can help me find this sneaker in all black or black and white for work. I have never put anything on my feet like this sneaker before. I wear a 81/2 in women and would like to now where I can purchase these sneakers My address is Newport News Virginia 23601#218 my phone number is 757-995-XXXX. Please help me I have told everyone I know about these sneaker. Maybe you can promote these sneaker to people with Neuropathy. They will love your company for ever Sincerely Tanya Jones Malloy. Name of sneaker Under Armour Women’s UA Speedform Gemini 2 Heron
hello,
my name is imran,i am from Ethiopia.so i have two questions
1.how to become an autorzied agent out side usa
2.what are the criterias to be needed
i want to work together..so please replay me by email..
thanks
My name is Valerie DeFilippo and I am trying to coordinate a Service Project with Operation Gratitude for our soccer team AFA Fillies here in St. Louis Mo. Our girls range from 11-13 years old and we feel it is important that we instill in them how important it is to be a positive presence on and off the soccer field.
I am reaching out to the Under Armor Co.to see if it is possible that you could team up with us in the Project we are doing Called “Socks of Love” to benefit the Military Troops, Military families and First Responders(Operation Gratitude). We are also currently trying to team up with Walgreens to match us supplies to the money we collect. What we planned to do is take a pair of socks and fill one up with certain items like travel size toiletries etc.. from the Operation Gratitude wish list and attach the other sock. We would then ship it to Operation Gratitude to be put in a care package that will then be shipped to a recipient. Attached is the Operation Gratitude website so you can see where the end result for this project will benefit..
So what our goal is to stuff 100 pairs of socks and what we need from you is at least 50 pairs of socks to make our goal attainable.. Look forward to hearing from you in hopes you will be able to help!
Below is the website of Operation Gratitude
operationgratitude.com/
Thank you for your time..
Valerie DeFilippo
314-954-0393
I have a new product design for sockliner, it can be used on any kind of shoes, this product is suitable for people of all ages.
Can Under Armour Company give an opportunity for this product ?
Thank & Best Regards,
Joy
Due to your sponsorship of the ingrate Olympic skier Lindsey Vonn, my family will no longer purchase your apparel.
To whom it may concern,
My name is John Bornman and I am the physical education teacher at Riverdale Elementary school in PG county, Maryland. I am writing in hopes of discussing a possible partnership to help the Riverdale school and community. Riverdale is a low income area with a very diverse background. Riverdale Elementary students love playing soccer, but have no equipment or field space to enjoy. I am hoping that we could discuss the possibility of a partnership that could help the community in a special way. Please contact me at your earliest convenience. Thank you for your time and effort.
Kind Regards
Kind Regards,
Can you connect me with the person who will be handling TradePoint Atlantic location, who would handle vending machines for the new location:
Our Vending Machines offer healthy snacks and drinks – certainly a welcome change from the normal vending foods available in most places. Using cutting edge technology (including the acceptance of Debit and Credit cards) with advanced, user-friendly features, we provide an experience unlike any other vending organization. We remotely monitor our machines to ensure that products are in stock, and to adjust the assortment to be sure our offer meets your needs.
We pride ourselves on world class customer service; in case you ever encounter an issue, we can resolve the problem as quickly as possible
With all of the racism…prejudice…injustice…sexism… and inequality that has taken place over the course of time worldwide…you would think that people would remember that if the US truly stands for FREEDOM…you might understand why people have acted in any such way that some may or may not consider disrespectful or unsatisfactory. One more thing…let me also remind you that this country itself and others has been built on a foundation layed out by centuries of slavery up until rarely recently in fact of you pay attention. It is one of the oldest issues the human race has faced. C’mon…cut the BS people. It’s your God given right to feel how you feel and react as you do. Before you condemn the action…CONSIDER THE REASON.
My family buys your product all the time. As a matter of fact my son went out to school this morning with an Under Armour shirt that has freedom on it. Until you all take a harder stance with the NFL and their continuous protest with the taken knee my family no longer supports your company and its products. My family easily buys over a thousand dollars of Under Armour products in a year. No more. I’m sure you will not miss my money. To you that might be a joke but we are not joking at our house. My son is very proud of the Under Armour logo and your Wounded Warrior products. Evidently to you all they mean nothing to allow your symbol to be on NFL related gear. They are disrespecting the United States of America and all it stands for. Pull your sponsorship.
All due respect ma’am the NFL players are not disrespecting the flag and I say this as a veteran of25years of service to our country! They are taking a stand against social injustice which our flag is supposed to defend against for all Americans! Before you judge the protest learn about the issue first! Don’t wait until it happens to one of your family members! Blessings and God Bless a better America!
Here’s the deal… under armor supports NFL players protest … see if you support this scenario :
Your employees protest at your facility while on the clock severely irritating half of your customers…
Will those employees still have your full support ??
As a result of the NFL’s stance on this “take a knee” protest and as a sponsor of the NFL, your products have been banned in our house along with anything related to the NFL.
Mr. Plank,
Very sorry to see you pulled out of the President’s Council. It’s not about politics Kevin, leaders of both parties should surround themselves with the best talent they can muster, not people who simply follow their ideology. If the president of China asks for your business advice – it doesn’t mean he’s asking you to become a communist and worship Mao Zedong.
Serve the people, by serving our leaders – please
I along with many others will no longer buy under amour clothing as long as you continue to support the NFL. I’m a usaf vetran and a thirty three year vetran Boston firefighter . Even though we all have the right to protest I can’t in good conscience support any organization that disrespects our flag,anthem or the the sacrifice made by our military and our law enforcement and all first responders
My nephew is being deployed overseas to fight for our country.You are anti-American and I will never buy your overpriced product. Take a knee.
With most states going to the same Ref Uniforms being used in the NCAA. I think there is a good potential market for selling 10,000 Referee shirts and pants if they were available. I know just in my Association I have seen 30 Under Armour hats this season. Maybe something to think about.
Hi Mr. Plank,
I tip my hat to you for pulling out of the current president’s council. I am an entrepreneur and have assisted several others in starting their own business. I do not, have not, nor ever plan to not pay my debts, especially to other business owners whom are working as hard as I do to obtain that American dream. I believe that we all have a responsibility to just simply, do our best. The old folks say….”Birds of a feather, flock together.” I will get to the top, but I believe I can and will get there by respecting others, whom, work hard and fairly and have sacrifice as much as I do and have.
What’s your point Michele? You don’t like Trump, so you think he should not have the best and most qualified helping him? It’s the divisive nature of people like you that are hurting our country, not the flaws of our President. He can be out in three years (if the people choose), but people like you can continue to spread hatred. I think Trump is a little unhinged when he speaks – but I wish the best for all of our leaders … and would help if asked.
To Whom It May Concern/Under Armour Customer Service:
Three months ago, at my local Dick’s Sporting Goods, I purchased a pair of your Valsetz boots.
I did a lot of research before making the purchase, as the boots were not only expensive, but I wanted to make certain they would hold up. After just three months, the threading has come undone in the toe area. I am so disappointed with these boots, I would have never guessed that these boots would basically fall-apart after such a short period of time.
The brand Under Armour has always stood for high quality, but your Valsetz boots are on par with what I would have expected from a Wal Mart brand.
I have attached a picture of the boot where the stiching has come undone so you can see for yourself why I am so disappointed.
I clearly understand that the poor quality of my boots may have been a fluke, but that fluke doesn’t make me feel any better about your product, nor with Under Armour in general.
If you should wish to discuss this further with me, my cell number is 240-496-XXXXX and my address is Leonardtown, MD 20650.
Sincerely,
Nicholas Hughes
Per USA Today Under Armour CEO Kevin Plank was quoted as saying his athletic apparel company “engages in innovation and sports, not politics.” By pulling out of the Presidents council he is playing politics. What happened to creating jobs for the benefit of his company as well as the United States of America. Seriously think about this and examine all the facts and do the right thing for america and get back on this council team.
I guess you are too good for the people working everyday with families. no help from you.
I have 3 boys we buy our under Armor from Khols. But we are more in love with our country. The President asked for your help to create more jobs. Your turned your back on millions of Americans. We make no difference to you we are the invisible people. So when we no longer buy you products it will not matter to you. Ashamed of people like you.
As a Retired Marine I am very disappointed with your decision not to support our President I will no longer buy any UA products and have contacted HQ Marine Corps in an effort to stop any Gov contracts there might be for our Exchanges on base. I think the President is a bit of a wing nut but he is still our President. The former President was even worse. I have Meeting with Commanding General At Marine Corps Base Camp Lejeune, NC tomorrow. I will see what else can be done to stop all UA products being sold on any Marine Corps Base, In my meeting with the Wounded Warrior Battalion today I asked the Wounded Warrior Project to sever all ties with UA. I have talked to Wounded Warriors and the next time they are on TV they will bring up the fact UA will not support our President.
Too bad you do not support our President. We are not racists, in fact we are Jewish.
You gave in to the hatred of the left who make a living bashing our President and all
Republicans. They are trying to wipe out the history of the country to suit their needs.
We will never buy your products as a result of your bad judgement to resign.
Maybe all it took all these years was to get an actual football player involved who could appreciate the importance of a classy well made uniform to the players, fans, alumni and recruits. Thank you Mr. Plank for all you did to restore the UCLA uniform to it’s place of respect and uniqueness. Great job, the uniform is awesome!
Hi my name is Richard I’m from Miami Florida l love your product,but men underwear of every name brand just don’t never fit properly when playing sports but I have an idea that will help UA solved that problem. I hope to hear back from you guys.
I have a great idea for UA.
Hello!
I am a student at the University of La Verne and am a business major. Our final project for our last required class before graduation is Business Seminar 496 where we must use various classes taken previously (Ethics, Business Law and Marketing) all together in one final presentation with an emphasis on Marketing. I have a 55 page paper on Under Armour among my group thus far, and we were hoping to reach out to the Marketing team to receive some Under Armour products, stickers, etc. to distribute during our final presentation. I am hoping that someone at Under Armour can assist a group of 6 who are eager to get into the Business world knock this final project out of the park!
Please contact me if this is something that Under Armour can assist with. I look forward to hearing from you!
Kind Regards,
Jennifer Bean
University of La Verne
Class of 2017
Oh what a wonderful day!!! Kevin Plank, we are so absolutely “on board” with you & your comments about having a savvy businessman as our present president & the helpful service that he can offer to our wonderful free enterprise system…So like your products and so appreciate you!!!! YES, WE WILL BE SPENDING MORE $$$$ WITH YOUR COMPANY & YOUR FABULOUS PRODUCTS AS A “HIT THE GROUND RUNNING” SUPPORT TO Y’ALL..Thank you again for your no nonsense business savvy !!! Sincerely, Bob&Sue “Be-rad”
If you think all of trump’s bankruptcies and not paying his contractors when he set up a contract for them to work on his buildings you don’t know what good business is. He is NOT an asset to this country. Warren Buffett would or a businessman like him would be an asset. Get real!!!
After wearing Adidas soccer shoes for the last 20 years I decided to try Under Armour shoes because of the style and reputation. What a mistake. The shoes were worn once a week for a game and lasted about 3 months before the soles started coming off. I couldn’t take them back to Sports Authority because they went out of business so I tried Shoe Goo. That didn’t help a bit. I’ll be mailing them back to you next week and buying a pair of Adidas shoes, which is a brand I can depend on.
I am employed by the Baltimore City Fire Dept working in the Fire Communications Bureau (911) i was ecstatic to hear that we were also included in Kevin’s generous gift of Valsetz boots . I was let down when they were the wrong color, and we were not allowed to wear them with our uniforms . When i recieved them i was so happy with their comfort that i ordered my own pair in black, and a second pair of tan as a Christmas present Not even a full year later BOTH pairs are falling apart, starting with the seams around the top toe area I would hope that a company with UAs reputation, especially when it comes to public safety personnel, would correct the problems These boots are falling apart doing average office work Not as an on the street firefighter or paramedic I am able to send pics of these boots via my gmail if requested
Unhappy in the BCFD
I am very frustrated with your online ordering. I purchased a pair of football cleats (UA Highlight MC Style #1269693) July. Doesn’t show up in my online order history. These were his 3rd pair, however these were hurting the top of his feet. In a separate order order I purchase football gloves and handwarmer. This is my son’s first year in high school and ended up not carrying the ball so I went through the online procedure of requesting return labels. Since cleats didn’t show up in my order history, I chatted to get a return number and labels sent to me. I figured since the gloves and handwarmer fit in the cleat box I would save you money (return shipping free for me because I spent over the required amount for free return shipping) by putting everything in the same box. I included all the paperwork for both returns in the box. I have had to chat and call numerous times about my refund. As of October 27th I still don’t have the money refunded to me for the cleats which were $129.99 before tax. I challenge you to go through the ordering, return, and chat process and lack of information given like emailed confirmations for order placed/received, return request received/processed, refund processed as if you were a customer and see how frustrating it is. I don’t have records of my chats because only one was emailed to me (from Lauren B on July 8th). UA really lacks in communication. Your product isn’t that special to get away with this behavior for too long. Frustrated single mother of an athlete! Please just refund my money before I have to blast you all over social media.
Hello UA,
I’m writing as a serviceman/military veteran of 25 years. I have two concerns to address with you. First of all, thank you for giving military a 10% discount in your stores. My concern is after I showed my id to the cashier, she was great and acknowledged the discount. However, she forgot. The store was closing so I quickly exited the store. As I walked out, I looked at my receipt and saw the discount was not applied. I immediately turned around, approx 30 seconds later and was told I had to come back tomorrow because their cash registers were closed. I explained that I was on vacation and was leaving to go home before the store opened. She said there was nothing they could do because they were closed. There were other customers at the register behind me still in the store. Therefore, I KNOW registers were still open. Secondly, I was purchasing 2 pairs of shoes on clearance and was told by the young man assisting us, that they were an additional 30% off, with signs posted. However, the manager said they were not, he told the manager he just told us they were still on sale because that what he was told. Needless to say, the manager did NOT give us the additional off the shoes because she said that sale ended yesterday.
As a Correctional Officer of 28 years myself along with 3000 other officers walk on cement floors for 8 to 16 hours. My self and other officers noticed that after you changed the sole of the Valsetz from a wider footprint with a gap in the heal to a narrow foot print flat sole, that Officers feet and backs are getting fatigued. Why did you change a great product, Also the stitching on the toe area keeps failing,, if you could make the product just like “ART NO 1224003-290.
FTY NO.VC, PO#450061 14081, PROD. MO. 12/2014. in Black you would have a SUPERIOR product above all of your competitors.
My email address is attached to this comment.
Thank you for your time in this matter.
Bill
Just curious. Has anyone that’s left a comment here ever received a reply form Under Armour? Although I’ve liked the clothing available from Under Armour at it’s inception. I’ve been disappointed in the build and quality of the footwear since the first day release of the Proto Speed trainer shoe. Everything released since that first day’s offering has seriously lacked in comparison in regards to the quality and construction of the footwear! I seriously loved those shoes and I would love to have more of them! If your listening UA, bring back the Proto speed original! They were the best trainer I’ve ever owned! I’ve gone into UA retailers and I’ve been dissapointed with what I’ve seen.,The construction is not a good. Aesthetically the offerings are not as appealing. I would be great to walk into a UA retailer and be blown away like I was on launch day back in 08.
Hello.. My husband recently purchased a pair of the brow tines boots at a Bass Pro store and within a few months they had holes in the boots. I contacted the under armour customer service and was sent a return label to send the boots back. I sent the boots back and now mysteriously the package has no tracking information and after contacting FedEx and the USPS I am being told the tracking number I’m being gave by Under Armour isn’t a valid tracking number.. I have contacted Under Armour 3 times and we are very dis satisfied with this.
My husband an I are very disappointed in the customer service and rude personel an mangers at the commarce georgia outlet location. Mostly how we were spoken to in front of our kids. We tried to pay with a check for some shoes for our kids an told we could not pay with a check any more so we had to explain to our kids why we couldn’t get there shoes for them. The money for there shoes was half of there’s they have worked for doing jobs around the house an there grandparents house. So they were disappointed because we didn’t have cash an we don’t use credit cards anymore. An the manager stepped in an said we didn’t except check anymore an if we can pay any other way then we needed to leave in front of our kids. So we’revvery disappointed in our service an the new policy. I will shop at another location if you would do electronic check but as of now my kids are very disappointed in your product an reference to wear any clothes or other shoes they own of under amour but we did find very great customer service at the Nike store were a lot of people were coming from your store to find better service an were getting same treatment as our family was received at your store. So we’re shopping Nike for a while an I think many more are also because of your poor service and mangers an new policy on not taking check anymore. But as of now you have lost a true customers to your product! !!!
Last month, I purchased two pairs of UA Men’s Ignite IV SL sandals. I purchased a pair for my husband and one for my son. Needless to say, both pairs are falling apart. My husband who wears them to the mailbox and back and my son who wears them after football practice (college football) have a hole in the middle of both shoes. This is obviously a defect in the shoe and I am sure we are not the only ones who have experienced this problem. How can I have these shoes replaced or returned. I purchased the shoes from an outlet which is a state away. Thank you for your assistance in this regard.
Hello, I am the parent of a student who attends a Historical Black College in Maryland and I was just wondering are there any HBCU’s Under Armour is affiliated with. Thanks.
Hi,
I wanted to send this note regarding the outstanding job of one of your employees. His name is Shawn Anderson from your Cookstown Canada store. I am in New Jersey and I was trying to track down some hoodies for our gymnastics team which we had ordered online and were no longer available. I found that they had them in Cookstown. Shawn went above and beyond his duties to try and get me what I needed. He kept in touch with me and checked to make sure I was satisfied. I did get what I needed and it was because of Shawn. Great employee and should be recognized. Thank you Under Armour and Thank you Shawn
Congrats on your Masters victory. You now really are in the majors.
I would like to contact your Marketing VP to offer a suggestion. Please send me contact/email info.
Thanks
Mel
Pollock
I represent a team of MBA students at the University of Phoenix. We recently wrote a paper and presented on Under Armour organizational structure and global expansion strategy. Our instructor suggested that contacted Under Armour for feedback. What would be the appropriate channel?
Thank you in advance.
Komi Akpawu
Good morning,
I am inquiring about the lack of a fly in your joggling suits. I am over 60 and frequently need to relieve myself during sporting events. It is embarrassing to drop my pant in public to relieve myself.
None of your competitors (NIke, Adidas ), have a fly, so this could be an opportunity of a new product for men of all ages.
Thank you
Tony Maturo
Dear Mr/Mrs,
I would lik eto contact your office in Amsterdam but i can’t find any email or contact info.Please send me any information so that i can due this.
Thank you.
Regards,
Vladan
hello my name is Nick I would like to submit a new product ideas to your company please give me a call so I can fax the information to you 562 212 XXXXXthank you