Thirty-One Gifts was founded in 2003 by current CEO Cindy Monroe. Monroe founded the company in the basement of her Chattanooga, TN home. Equipped with a sewing machine, Monroe wanted to fill the void she noticed in the personalized gifts industry while working as a consultant for Pampered Chef.
In 2009, sales were $38 million. In 2010, sales reached $100 million. The next year, $482 million, followed by $782 million in 2012.
In 2011, the company was forced to put a freeze on accepting new consultants as they were overwhelmed with signups (over 5,000 per month). The company was forced to lay off 182 people in 2012 due to large capital investments in infrastructure to help with brining on more consultants. As a result, sales were flat at $760 million for 2013.
In late 2014, the company acquired Utah based jewelry company, Jewel Kade.
In 2015, the company has more than 2,000 employees and 100,000 independent consultants. The company is now headquartered in Columbus, Ohio. Cindy Monroe is still the CEO of the company. Her husband, Scott, serves as the Chief Brand Officer.