Target’s next 3 stores, which should be opening this year in the Greater Boston area, will all look very much like the location that opened last year at Fenway and they will all have one thing in common: all locations will contain CVS pharmacies, rather than Target pharmacies.
CEO of Target, Brian Cornell, calls the Fenway Target store “the crown jewel” of all the companies current locations. The Fenway location is huge in size, consuming 160,000 square feet of space and 3 stories of shopping space. This location is much larger than any other Target location, but it’s all in the new CEO’s plan.
Target will be focusing more on cultivating their urban customers, so while the Fenway location might be enormous, the truth is that there aren’t that many 10 acre lots waiting to be developed in large cities. This means that many of the future Target locations will need to be compact or look towards adding floors, making them some of the first “high rise” Target stores in America.
Cornell recently announced that, starting this month in North Carolina, Target branded pharmacies will be replaced with CVS pharmacies. This re-branding effort will be nationwide and is expected to be completed within 8 months. The CEO has said that he is not concerned that long time Target pharmacy customers will be turned off by the name change. Cornell states that survey’s have shown most people have complete trust and confidence in the CVS brand and that he believes this is the perfect marriage of convenience and one-stop shopping. People can do their weekly shopping at Target while their prescriptions are being filled.
Target’s on-line sales are also soaring. Cornell believes that more and more people will place their orders online, then swing by the pharmacy to get their prescriptions on their way to check out.
The company plans to open at least 3 stores in the greater Boston area and Cornell says they are actively looking for more locations to suit this CEO’s aggressive plan for growth.
Source: Boston Business Journal
xTarget’s next 3 stores, which should be opening this year in the Greater Boston area, will all look very much like the location that opened last year at Fenway and they will all have one thing in common: all locations will contain CVS pharmacies, rather than Target pharmacies.
CEO of Target, Brian Cornell, calls the Fenway Target store “the crown jewel” of all the companies current locations. The Fenway location is huge in size, consuming 160,000 square feet of space and 3 stories of shopping space. This location is much larger than any other Target location, but it’s all in the new CEO’s plan.
Target will be focusing more on cultivating their urban customers, so while the Fenway location might be enormous, the truth is that there aren’t that many 10 acre lots waiting to be developed in large cities. This means that many of the future Target locations will need to be compact or look towards adding floors, making them some of the first “high rise” Target stores in America.
History
Cornell recently announced that, starting this month in North Carolina, Target branded pharmacies will be replaced with CVS pharmacies. This re-branding effort will be nationwide and is expected to be completed within 8 months. The CEO has said that he is not concerned that long time Target pharmacy customers will be turned off by the name change. Cornell states that survey’s have shown most people have complete trust and confidence in the CVS brand and that he believes this is the perfect marriage of convenience and one-stop shopping. People can do their weekly shopping at Target while their prescriptions are being filled.
Target’s on-line sales are also soaring. Cornell believes that more and more people will place their orders online, then swing by the pharmacy to get their prescriptions on their way to check out.
The company plans to open at least 3 stores in the greater Boston area and Cornell says they are actively looking for more locations to suit this CEO’s aggressive plan for growth.
Source: Boston Business Journal
