Actor Robert Redford purchased a 6,000-acre ranch in Utah in 1969 after making the movie “Butch Cassidy and the Sundance Kid” in which Redford played the Sundance Kid. The ranch was named Sundance and Redford created the Sundance Group, which is a non-profit organization.
Sundance Ranch offers a small resort and “town”, which features local artists and artesian products. The store became very popular and Redford began selling these items via the Sundance Catalog, which was first published in 1989. Mr. Redford once quipped, “Let me say that if for any reason this Catalog should fail, I plan to change my name and move to Bolivia.”
The catalog is published several times each year and has a separate catalog for jewelry. There are also Sundance retail stores and outlets, with 18 locations in as many states.
Sundance also sells its products via a website.
Sundance Holdings Group has been sold several times, with the last sale being to Webster Capital for an undisclosed sum in October 2019.
Sundance published its first home furnishing and home decor catalog in March 2019.
Headquarters for Sundance are located in Salt Lake City, Utah.