Soviet immigrant Mariya Nurislamova loved perfume and other scents since she was a child. She founded ScentBird, which she describes as “Netflix for scent lovers” in 2013, and is the current CEO.
Clients fill out a questionnaire that helps to pinpoint scents they may enjoy. Each monthly box is $15 and is designed to have enough perfume to enjoy for one month. This allows clients to find out if they really love a particular scent before spending $75 on a large bottle.
The company currently only offers women’s fragrances but is considering adding men’s fragrances to their line up. The company did add a skin-care subscription service in February 2019.
ScentBird received $18.6 million in Series A funding in May 2018.
The company maintains a corporate office in New York, New York.