Rubio’s Coastal Grill was founded in 1983 by Ralph Rubio when he and some friends were fishing in San Felipe, Baja, California. He loved the fish tacos served in town and wanted to open his own restuaurant with the same type of food in his hometown of San Diego, California. The original location was called Rubio’s Mexican Grill and it featured French fries, fish tacos, and calamari.
This casual dining chain now has 193 locations and has plans to open 8 more locations in Florida. The company employs 4,000 people and had annual revenue in 2013 of $200 million.
The company uses Alaskan pollock as their source of fish, which is then battered and fried, typically served in a corn tortilla. While fish taco’s are popular in California, they are still uncommon in many parts of the U.S.
Rubio’s Coastal Grill was purchased in 2010 by Mill Road Capital, a private investment firm.
Rubio’s Coastal Grill was founded in 1983 by Ralph Rubio when he and some friends were fishing in San Felipe, Baja, California. He loved the fish tacos served in town and wanted to open his own restuaurant with the same type of food in his hometown of San Diego, California. The original location was called Rubio’s Mexican Grill and it featured French fries, fish tacos, and calamari.
History
This casual dining chain now has 193 locations and has plans to open 8 more locations in Florida. The company employs 4,000 people and had annual revenue in 2013 of $200 million.
The company uses Alaskan pollock as their source of fish, which is then battered and fried, typically served in a corn tortilla. While fish taco’s are popular in California, they are still uncommon in many parts of the U.S.
Rubio’s Coastal Grill was purchased in 2010 by Mill Road Capital, a private investment firm.