Reebok was founded in 1958 in Bolton, England, by the two sons of a famous shoemaker, Joe and Jeff Foster. The name Reebok comes from a South African antelope. The company designs and sells footwear, especially athletic footwear, as well as sportswear.
Adidas acquired the company in 2005. In 2010, the company formed a partnership with CrossFit, a fitness company, introducing a line of footwear and apparel in 2011. The company’s partnership with Les Mills has resulted in a popular shoe called the Z series; a dense midsole and outersole that prevents the breakdown of foam.
The UFC announced a 6 year contract with Reebok in 2015. Reebok also provides shoes to some famous sports teams and athletes, including Las Chivas, a soccer club in Mexico, basketball great Shaquille O’Neal, and all NHL hockey teams.