ModCloth was founded in 2002 by Susan and Eric Koger in Pittsburgh, Pennsylvania. Working out of their college dorm at first, the company offered pre-owned, vintage (sometimes referred to as Retro) dresses online. By 2009, the company had $15 million in revenue.
Today, the company has headquarters in San Francisco and two locations, in Los Angeles, and San Francisco, as well as their eCommerce site and pop up stores in many malls in large cities. The company offers women’s clothing, including retro clothing, and a few home decor items. The company is well known for using programs such as “Make the Cut” where customer ideas are turned into products, as well as using their own employees to model swimwear.
In 2015, ModCloth removed the words “Plus Size” from their items and rebranded them as “Extended Sizes” and placed items in with the regular sized clothing, since more than two thirds of customers stated that they were embarrassed to have to shop in a separate plus sized section.
ModClothModCloth was founded in 2002 by Susan and Eric Koger in Pittsburgh, Pennsylvania. Working out of their college dorm at first, the company offered pre-owned, vintage (sometimes referred to as Retro) dresses online. By 2009, the company had $15 million in revenue.
Today, the company has headquarters in San Francisco and two locations, in Los Angeles, and San Francisco, as well as their eCommerce site and pop up stores in many malls in large cities. The company offers women’s clothing, including retro clothing, and a few home decor items. The company is well known for using programs such as “Make the Cut” where customer ideas are turned into products, as well as using their own employees to model swimwear.
In 2015, ModCloth removed the words “Plus Size” from their items and rebranded them as “Extended Sizes” and placed items in with the regular sized clothing, since more than two thirds of customers stated that they were embarrassed to have to shop in a separate plus sized section.