Maaco was founded in 1972 in Wilmington, Delaware, by Anthony Martino. Martino had previously run an AAMCO dealership and used the letters of his name, plus CO for the company, to come up with the Maaco name. The company operates a franchise of auto body and paint facilities.
More than 20 million vehicles have been serviced by Maaco since its inception. In 2010, the company had annual revenue of $60.3 million. In 2008, after Martino’s death, the family sold the company to Driven Brands. Maaco now operates as a subsidiary.
The company has run a series of popular television commercials with the tagline “Uh Oh. Better Get Maaco.”
Maaco currently has at least 500 locations in the US and Canada. MAACO Franchising has been cited numerous times by Entrepreneur magazine as #1 in its category in its Annual Franchise 500 survey.
In 2013 Maaco acquired 1 Day Paint and Body Centers, headquartered in Torrance, California.
The company received bad press after one customer posted a scathing review on Facebook. An employee at the location called the woman’s husband and left a voicemail in which he told her husband to “get your wife under control” and threatened to “do something about it” if the review was not removed. The company suspended the worker, offered to refund the customer’s money, repaint her vehicle, and closed the location temporarily so that employees could undergo “customer care” training.
In July 2021, the company paired with NASCAR in order to revamp its marketing strategy, called Watch Maaco Go!”.
In October 2022, the company celebrated 50 years of service.
Company headquarters are now located in Charlotte, North Carolina.
MaacoMaaco was founded in 1972 in Wilmington, Delaware, by Anthony Martino. Martino had previously run an AAMCO dealership and used the letters of his name, plus CO for the company, to come up with the Maaco name. The company operates a franchise of auto body and paint facilities.
More than 20 million vehicles have been serviced by Maaco since its inception. In 2010, the company had annual revenue of $60.3 million. In 2008, after Martino’s death, the family sold the company to Driven Brands. Maaco now operates as a subsidiary.
History
The company has run a series of popular television commercials with the tagline “Uh Oh. Better Get Maaco.”
Maaco currently has at least 500 locations in the US and Canada. MAACO Franchising has been cited numerous times by Entrepreneur magazine as #1 in its category in its Annual Franchise 500 survey.
In 2013 Maaco acquired 1 Day Paint and Body Centers, headquartered in Torrance, California.
The company received bad press after one customer posted a scathing review on Facebook. An employee at the location called the woman’s husband and left a voicemail in which he told her husband to “get your wife under control” and threatened to “do something about it” if the review was not removed. The company suspended the worker, offered to refund the customer’s money, repaint her vehicle, and closed the location temporarily so that employees could undergo “customer care” training.
In July 2021, the company paired with NASCAR in order to revamp its marketing strategy, called Watch Maaco Go!”.
In October 2022, the company celebrated 50 years of service.
Company headquarters are now located in Charlotte, North Carolina.