K-Swiss was founded in Los Angeles, California, in 1966 by two Swiss brothers, Ernie and Art Brunner. The company designs, develops, and markets athletic shoes under the K-Swiss name.
The company markets to young, urban, athletic persons, especially those who are interested in sports such as running and tennis. The company acquired Royal Elastics in 2003 and in 2013, K-Swiss was acquired by E-Land World Limited for $170 million.
K-Swiss featured a new ad in 2016 featuring Park Bo Gum, which the Chinese people found offensive. The company pulled the ad and apologized for any misunderstanding.
In April 2021, the company teamed with YG to relaunch the classic white sneaker with black stripes.
K-Swiss maintains a corporate office in Los Angeles, California.
K-Swiss was founded in Los Angeles, California, in 1966 by two Swiss brothers, Ernie and Art Brunner. The company designs, develops, and markets athletic shoes under the K-Swiss name.
History
The company markets to young, urban, athletic persons, especially those who are interested in sports such as running and tennis. The company acquired Royal Elastics in 2003 and in 2013, K-Swiss was acquired by E-Land World Limited for $170 million.
K-Swiss featured a new ad in 2016 featuring Park Bo Gum, which the Chinese people found offensive. The company pulled the ad and apologized for any misunderstanding.
In April 2021, the company teamed with YG to relaunch the classic white sneaker with black stripes.
K-Swiss maintains a corporate office in Los Angeles, California.