Ice. Com was founded in 1999 by Julie Schwartz, along with Mayer and Pinny Gniwisch. Originally named BuyJewel.com, the company changed its name in 2000. With the ups and downs of the economy, the business floundered, and the domain name was sold in 2014 to current owners/CEO’s Brandon Proctor & Justin Yoshimura.
The company is an online retailer of jewelry, with the focus being on diamonds. Online diamond sales account for only 5 to 7 percent of jewelry sales in the US, which in 2015 was approximately $80 billion. The company intends to focus on middle market jewelry, starting at $100 and a maximum price of approximately $5,000.
The company raised $2 million in seed funding, in an oversubscribed round which included investment from Maveron, Rivet, Quest, Uj Ventures, and angels Chris Friedland (Build.com founder), Kevin Chou (founder/CEO of Kabam), and Niraj Shah (founder/CEO of Wayfair).
Ice.ComIce. Com was founded in 1999 by Julie Schwartz, along with Mayer and Pinny Gniwisch. Originally named BuyJewel.com, the company changed its name in 2000. With the ups and downs of the economy, the business floundered, and the domain name was sold in 2014 to current owners/CEO’s Brandon Proctor & Justin Yoshimura.
The company is an online retailer of jewelry, with the focus being on diamonds. Online diamond sales account for only 5 to 7 percent of jewelry sales in the US, which in 2015 was approximately $80 billion. The company intends to focus on middle market jewelry, starting at $100 and a maximum price of approximately $5,000.
The company raised $2 million in seed funding, in an oversubscribed round which included investment from Maveron, Rivet, Quest, Uj Ventures, and angels Chris Friedland (Build.com founder), Kevin Chou (founder/CEO of Kabam), and Niraj Shah (founder/CEO of Wayfair).
