Hasbro was founded in 1923 by brothers Henry, Hilal, and Herman Hassenfeld as Hassenfeld Brothers. The company sold textile remnants for the next two decades, expanding into school supplies and pencil cases.
When the cost of pencils rose the company began making its own pencil cases. In the 1940’s Hassenfeld Brothers began making its first toys: doctors and nurses kits. By 1942 the company was becoming primarily a toy company.
The company’s first toy was Mr. Potato Head in 1952. In 1954 Hassenfeld Brothers became a major licensee for Disney.
In 1968 the company changed its name to Hasbro Industries.
Today Hasbro is the #2 toy maker in the United States after Mattel. Hasbro is the producer of G.I. Joe, Play-Doh, Tonka toys, Mr. Potato Head, Nerf Balls, and My Little Pony. The company also makes board games, such as Scrabble, Candy Land, Monopoly, Trivial Pursuit, and Magic: The Gathering.
Hasbro is traded publicly on the New York Stock Exchange under the ticker symbol HAS, is a member of the S&P 500, is #597 in the Fortune 1000, has 5,000 employees, and had $4.26 billion in revenue in 2013.
HasbroHasbro was founded in 1923 by brothers Henry, Hilal, and Herman Hassenfeld as Hassenfeld Brothers. The company sold textile remnants for the next two decades, expanding into school supplies and pencil cases.
When the cost of pencils rose the company began making its own pencil cases. In the 1940’s Hassenfeld Brothers began making its first toys: doctors and nurses kits. By 1942 the company was becoming primarily a toy company.
The company’s first toy was Mr. Potato Head in 1952. In 1954 Hassenfeld Brothers became a major licensee for Disney.
History
In 1968 the company changed its name to Hasbro Industries.
Today Hasbro is the #2 toy maker in the United States after Mattel. Hasbro is the producer of G.I. Joe, Play-Doh, Tonka toys, Mr. Potato Head, Nerf Balls, and My Little Pony. The company also makes board games, such as Scrabble, Candy Land, Monopoly, Trivial Pursuit, and Magic: The Gathering.
Hasbro is traded publicly on the New York Stock Exchange under the ticker symbol HAS, is a member of the S&P 500, is #597 in the Fortune 1000, has 5,000 employees, and had $4.26 billion in revenue in 2013.