goPuff was founded by two Drexel University students, Yakir Gola and Rafael Ilishayev, who had originally wanted to create an on-demand delivery service of hooka products but expanded when the pair realized they were receiving more requests for other products.
In 2016, the company raised $8.25 million in Series A funding and in $750 million from SoftBank, which committed itself up to an additional $250 million.
goPuff mainly delivers from a list of 3,000 items that are typically found in convenience stores, such as snacks, drinks, toiletries.
In 2015, the company launched goBeer, which delivers as much as a 12 pack of beer, and in 2016, another app appropriately called goBooze, which delivers hard liquor.
The company has put all of these brands under one umbrella called GoBrands.
goPuff delivers 24/7/365, which means that customers don’t need to get out of bed on a Sunday morning to fetch toilet paper. There is a flat delivery fee of $1.95 and no charge for orders over $49.
Many companies see goPuff as being the industry leader in delivery service and liken it to Amazon in progressive business thinking.
goPuff now owns warehouses that stock many of the common items that customers ask for, eliminating the middleman and creating an instant profit.
goPuff maintains its corporate office in Philadelphia, Pennsylvania.