Gino’s East was founded in 1966 by two taxi drivers, Fred Bartoli and Sam Levine, along with their friend George Loverde. This trio wanted to make a pizza that was unlike every other pizza. Gino’s East is known for its Chicago-style deep dish pizza, with the toppings in reverse. Pizzas have cheese on the bottom, then toppings, then sauce.
Today’s Gino’s East has 10 locations, with Texas franchise locations being operated by ATX Brands, which owns the copyright in that state. The company also owns a brewery with the same name. When 5 Rabbit Brewery decided that they would no longer supply beer to Trump Tower in Chicago, they took that batch and relabeled it “Chinga Tu Pelo” (F**K Your Hair). Gino’s East purchased every single bottle.
In addition to its backward pizza, the company is known for its interior walls on which clients can write, draw, or etch whatever they like.
Gino’s East also offers a line of frozen pizzas and other Italian dishes.
In June 2023, The Original Rainbow Cone and Gino’s East in the Miracle Mile teamed up to offer ice cream and pizza in one location.
Gino’s East maintains a corporate office in Chicago, Illinois.
Gino’s East was founded in 1966 by two taxi drivers, Fred Bartoli and Sam Levine, along with their friend George Loverde. This trio wanted to make a pizza that was unlike every other pizza. Gino’s East is known for its Chicago-style deep dish pizza, with the toppings in reverse. Pizzas have cheese on the bottom, then toppings, then sauce.
History
Today’s Gino’s East has 10 locations, with Texas franchise locations being operated by ATX Brands, which owns the copyright in that state. The company also owns a brewery with the same name. When 5 Rabbit Brewery decided that they would no longer supply beer to Trump Tower in Chicago, they took that batch and relabeled it “Chinga Tu Pelo” (F**K Your Hair). Gino’s East purchased every single bottle.
In addition to its backward pizza, the company is known for its interior walls on which clients can write, draw, or etch whatever they like.
Gino’s East also offers a line of frozen pizzas and other Italian dishes.
In June 2023, The Original Rainbow Cone and Gino’s East in the Miracle Mile teamed up to offer ice cream and pizza in one location.
Gino’s East maintains a corporate office in Chicago, Illinois.