Fruit of the Loom brands has its roots in 1851, when brothers Benjamin and Robert Knight bought a mill and started to produce textiles in Warwick, Rhode Island.
In 1870 Congress passed trademark laws and one year later Fruit of the Loom was registered as an official trademark, making it one of the country’s oldest brands.
Fruit of the Loom’s main business focus is on underwear, activewear, fleece, and casualwear for women, men, and children, and women’s jeans.
The company is a global brand and has significant market share for basic apparel.
Fruit of the Loom also manufactures and sells the brands Russel, B.V.D., Funpals, FunGals, Screen Stars, and Underoos.
Fruit of the Loom filed for Chapter 11 Bankruptcy protection in 1999 after showing a loss of $576 million and its stock dropping from $44 to $1 per share.
Berkshire Hathaway bought the company from bankruptcy in 2002 for $835 million.
Today Fruit of the Loom has 32,000 employees and had revenue of $2 billion in 2013.
Fruit of the Loom
Fruit of the Loom brands has its roots in 1851, when brothers Benjamin and Robert Knight bought a mill and started to produce textiles in Warwick, Rhode Island.
In 1870 Congress passed trademark laws and one year later Fruit of the Loom was registered as an official trademark, making it one of the country’s oldest brands.
Fruit of the Loom’s main business focus is on underwear, activewear, fleece, and casualwear for women, men, and children, and women’s jeans.
History
The company is a global brand and has significant market share for basic apparel.
Fruit of the Loom also manufactures and sells the brands Russel, B.V.D., Funpals, FunGals, Screen Stars, and Underoos.
Fruit of the Loom filed for Chapter 11 Bankruptcy protection in 1999 after showing a loss of $576 million and its stock dropping from $44 to $1 per share.
Berkshire Hathaway bought the company from bankruptcy in 2002 for $835 million.
Today Fruit of the Loom has 32,000 employees and had revenue of $2 billion in 2013.